2024
Social Media Management
Built a strong social presence with campaigns, consistent growth, sharp content, and data-driven wins across LinkedIn and Instagram.
Project
Social Media Management
Overview
Grew brand presence through engaging campaigns, doubled followers, drove 5Mn+ impressions, and built relatable, high-performing content across platforms in one year.®
At EMB Global, LinkedIn was our primary social media channel and I played a central role in shaping our strategy and execution. Our approach was rooted in consistency, storytelling, and being real with our audience. From driving thought leadership to relatable moment marketing, we explored it all to strengthen the brand’s digital voice.
Check out channels, click > EMB Global LinkedIn EMB Global Instagram EHAD Studio Instagram
Contribution
Led the planning, creative execution, and overall performance tracking of our social media activities. Whether it was coming up with campaign ideas, coordinating with content writers, or designing posts, I was involved at every step.
EMB Global on LinkedIn — Performance Snapshot
Over the past year, EMB Global’s LinkedIn presence experienced strong and consistent growth across all key metrics:
Follower Growth: Jumped from ~36,982 to 85,386 followers, marking a 131.0% increase a huge leap that positioned us far ahead of our industry peers.
New Followers Gained: We added 48,404 followers organically, without any paid push.
Impressions: Content garnered 3.2 million+ impressions, showing the reach of our strategy and the relevance of our messaging.
Engagement: With 14,164 total interactions (likes, comments, shares), we maintained an average of over 100+ engagements per post, signaling healthy audience engagement.
Content Volume: Published 138 posts, averaging around 1.5 posts/day, helping us maintain consistent visibility.
Visitor Traffic: Consistent upward trend in profile visits, indicating high curiosity and brand recall.
Standout Contribution
Some standout campaigns included our International Women’s Day series which highlighted women across industries,
the launch campaign for our Beyond Business Hours podcast, and relatable content like memes and funny takes on startup life. “Gratitude Day” was a surprise hit on Instagram and really helped us connect on a more emotional level. At EHAD, I experimented a lot with animations and dynamic reels, allowing me to push the boundaries of storytelling visually.
For EHAD Design Studio, my personal creative space I took a more visual-first approach, building our aesthetic through reels, branding content, and motion graphics.
Impact & Learnings
Across both EMB Global and EHAD, the biggest learning was this: social media is not just about looking good it’s about timing, tone, and understanding what clicks with your audience.
I learned how to measure performance, use data to tweak our content mix, and the importance of adapting quickly.
These campaigns helped me sharpen not just my design skills, but also how I think about brand narrative and engagement in a noisy digital world.
More Works
©2024
DISHA Cell by Indian Air Force
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CODE 2023: An event by EMB Global
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EMB Brand Identity Revamp
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State of Technology 2024
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Brand work showcase
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3D Architectural Renders
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UI/UX Design for EMB Global Website
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Design
2024
Social Media Management
Built a strong social presence with campaigns, consistent growth, sharp content, and data-driven wins across LinkedIn and Instagram.
Project
Social Media Management
Overview
Grew brand presence through engaging campaigns, doubled followers, drove 5Mn+ impressions, and built relatable, high-performing content across platforms in one year.®
At EMB Global, LinkedIn was our primary social media channel and I played a central role in shaping our strategy and execution. Our approach was rooted in consistency, storytelling, and being real with our audience. From driving thought leadership to relatable moment marketing, we explored it all to strengthen the brand’s digital voice.
Check out channels, click > EMB Global LinkedIn EMB Global Instagram EHAD Studio Instagram
Contribution
Led the planning, creative execution, and overall performance tracking of our social media activities. Whether it was coming up with campaign ideas, coordinating with content writers, or designing posts, I was involved at every step.
EMB Global on LinkedIn — Performance Snapshot
Over the past year, EMB Global’s LinkedIn presence experienced strong and consistent growth across all key metrics:
Follower Growth: Jumped from ~36,982 to 85,386 followers, marking a 131.0% increase a huge leap that positioned us far ahead of our industry peers.
New Followers Gained: We added 48,404 followers organically, without any paid push.
Impressions: Content garnered 3.2 million+ impressions, showing the reach of our strategy and the relevance of our messaging.
Engagement: With 14,164 total interactions (likes, comments, shares), we maintained an average of over 100+ engagements per post, signaling healthy audience engagement.
Content Volume: Published 138 posts, averaging around 1.5 posts/day, helping us maintain consistent visibility.
Visitor Traffic: Consistent upward trend in profile visits, indicating high curiosity and brand recall.
Standout Contribution
Some standout campaigns included our International Women’s Day series which highlighted women across industries,
the launch campaign for our Beyond Business Hours podcast, and relatable content like memes and funny takes on startup life. “Gratitude Day” was a surprise hit on Instagram and really helped us connect on a more emotional level. At EHAD, I experimented a lot with animations and dynamic reels, allowing me to push the boundaries of storytelling visually.
For EHAD Design Studio, my personal creative space I took a more visual-first approach, building our aesthetic through reels, branding content, and motion graphics.
Impact & Learnings
Across both EMB Global and EHAD, the biggest learning was this: social media is not just about looking good it’s about timing, tone, and understanding what clicks with your audience.
I learned how to measure performance, use data to tweak our content mix, and the importance of adapting quickly.
These campaigns helped me sharpen not just my design skills, but also how I think about brand narrative and engagement in a noisy digital world.
More Works
©2024
DISHA Cell by Indian Air Force
iaf-client
Project
Digital Marketing
CODE 2023: An event by EMB Global
code-newdelhi
Project
Event & Brand Marketing
EMB Brand Identity Revamp
emb-brand
Project
Branding
State of Technology 2024
emb-ebook
Project
Design
Brand work showcase
emb-clientele
Project
Design
3D Architectural Renders
architectural-render
Project
Modeling & Rendering
UI/UX Design for EMB Global Website
emb-websites
Project
UI/UX & Development
Pitch Decks
emb-pitchdeck
Project
Design
2024
Social Media Management
Built a strong social presence with campaigns, consistent growth, sharp content, and data-driven wins across LinkedIn and Instagram.
Project
Social Media Management
Overview
Grew brand presence through engaging campaigns, doubled followers, drove 5Mn+ impressions, and built relatable, high-performing content across platforms in one year.®
At EMB Global, LinkedIn was our primary social media channel and I played a central role in shaping our strategy and execution. Our approach was rooted in consistency, storytelling, and being real with our audience. From driving thought leadership to relatable moment marketing, we explored it all to strengthen the brand’s digital voice.
Check out channels, click > EMB Global LinkedIn EMB Global Instagram EHAD Studio Instagram
Contribution
Led the planning, creative execution, and overall performance tracking of our social media activities. Whether it was coming up with campaign ideas, coordinating with content writers, or designing posts, I was involved at every step.
EMB Global on LinkedIn — Performance Snapshot
Over the past year, EMB Global’s LinkedIn presence experienced strong and consistent growth across all key metrics:
Follower Growth: Jumped from ~36,982 to 85,386 followers, marking a 131.0% increase a huge leap that positioned us far ahead of our industry peers.
New Followers Gained: We added 48,404 followers organically, without any paid push.
Impressions: Content garnered 3.2 million+ impressions, showing the reach of our strategy and the relevance of our messaging.
Engagement: With 14,164 total interactions (likes, comments, shares), we maintained an average of over 100+ engagements per post, signaling healthy audience engagement.
Content Volume: Published 138 posts, averaging around 1.5 posts/day, helping us maintain consistent visibility.
Visitor Traffic: Consistent upward trend in profile visits, indicating high curiosity and brand recall.
Standout Contribution
Some standout campaigns included our International Women’s Day series which highlighted women across industries,
the launch campaign for our Beyond Business Hours podcast, and relatable content like memes and funny takes on startup life. “Gratitude Day” was a surprise hit on Instagram and really helped us connect on a more emotional level. At EHAD, I experimented a lot with animations and dynamic reels, allowing me to push the boundaries of storytelling visually.
For EHAD Design Studio, my personal creative space I took a more visual-first approach, building our aesthetic through reels, branding content, and motion graphics.
Impact & Learnings
Across both EMB Global and EHAD, the biggest learning was this: social media is not just about looking good it’s about timing, tone, and understanding what clicks with your audience.
I learned how to measure performance, use data to tweak our content mix, and the importance of adapting quickly.
These campaigns helped me sharpen not just my design skills, but also how I think about brand narrative and engagement in a noisy digital world.
More Works
©2024
DISHA Cell by Indian Air Force
iaf-client
Project
CODE 2023: An event by EMB Global
code-newdelhi
Project
EMB Brand Identity Revamp
emb-brand
Project
State of Technology 2024
emb-ebook
Project
Brand work showcase
emb-clientele
Project
3D Architectural Renders
architectural-render
Project
UI/UX Design for EMB Global Website
emb-websites
Project
Pitch Decks
emb-pitchdeck
Project